Lunux Studio × Plotly / Brand & digital experience
A world of data.
A distinct point of view.
Giving a world of data a distinctive visual voice.
Identity · Website · Illustration · Motion
The client
For people who see
possibility in data.
Plotly builds tools that help scientists, engineers and analysts explore and communicate data. With roots in Montreal and an international open-source community, the company brings sophisticated technology into the hands of people asking ambitious questions.
For Lunux, the design opportunity sits in that meeting of precision and curiosity: giving a technical brand a voice that feels clear, expressive and unmistakably its own.
Meet Plotly ↗Our story together
From a mark
to a complete world.
A brand is experienced in fragments: a logo in a browser tab, a headline on a homepage, a moment of movement. Our work for Plotly connects those fragments into one visual language.
The identity pairs measured forms with vivid colour. The website gives the message room to breathe. Illustration brings an expressive counterpoint to the structure, while motion extends the same character through time. Together, these elements make the brand feel like one continuous experience.
02 / Visual language
Precision, with personality.
The logo’s rhythm of dots and vertical forms carries a natural connection to data. Colour opens the system up: confident, varied and full of possibility.
03 / Art direction
Room for the unexpected.
Abstract forms and luminous colour give the brand an expressive register beyond the logo. A shared visual sensibility connects each composition without making every application look the same.
04 / Website design
The brand, in its element.
Generous space, direct typography and a confident hierarchy bring the identity into the browser. The homepage creates a clear first impression, with navigation and calls to action woven into the composition.
The complete experience
One identity.
Every expression.
Our contribution spans Plotly’s visual world: logo and brand identity, website design, illustration, iconography and animation. Each discipline carries the same purpose — making the brand recognisable wherever people encounter it.
Your next chapter starts with a conversation.
Let’s make it distinct. ↗