A recognisable signal
The symbol and wordmark work as one concise signature, maintaining clarity across the website and product family.
Brand identity · Website · Illustration
An engineering brand brought to life through a sharp identity, technical illustration and a website built around movement.
The client & the idea
Nominal creates software for teams that test and operate physical hardware. Its Core and Connect products bring engineering data, test workflows and collaboration together, serving industries from aviation and space to energy and maritime systems.
The identity pairs a directional symbol with a clear wordmark. On the homepage, strong typography and an illustrated race car turn the idea of progress into a memorable first impression. Detailed hardware drawings extend that language across the wider digital experience.
Explore NominalOur story together
With Nominal, the creative idea begins in the physical world. Engineers build things that move, withstand pressure and perform in demanding environments. Our design story gives that work a visible presence: a distinctive signature, a disciplined black-and-white palette and intricate illustrations that make the brand feel connected to the machines its customers create.
Our contribution

Design in detail
The symbol and wordmark work as one concise signature, maintaining clarity across the website and product family.
Line-based drawings celebrate the form and complexity of real hardware while keeping a consistent monochrome character.
The homepage brings the brand into motion, using the race-car composition to express speed, testing and continuous improvement.
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